Client: UNIQLO • Role: Creative Director, Executive Producer
Life in the Cold
Working together with UNIQLO Australia, Veva Media & PlayersVoice, ‘Life in the Cold’ features two prominent AFL identities Matthew Richardson & Dyson Heppell talk about what life in the cold means to them. This mini campaign was a first for UNIQLO in Australia and was centred around the Seamless Down Mens Jacket product.
Finding my peak level
Dyson Heppell has been through a lot in his short career. But when you're faced with pain and adversity, he believes it's how you deal with it that defines you.
I had to make strong choices
Matthew Richardson was used to life in the cold training as an AFL player. Today as a Dad, it's the same cold mornings but for a different purpose.
